Ayelight evaluates your
Brand’s Societal Consistency
Too often brands are commiting in fields that are not related to what they are, what they stand for. As a consequence they are not seen as credible and create limited value.
Our checkup analysis delivers a rating grade for your brand’s actions and commitments based on your « brand purpose » and values. Clearly find what is consistent and efficient in your actions. What you must pursue and what you should stop.