Want to act but don’t know
where to start from?

At Ayelight we provide you support throughout your Societal Transformation
You can rely on our consulting team to help you kickstart your societal transformation.

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Ayelight evaluates your

Brand’s Societal Consistency

Why?

Too often brands are commiting in fields that are not related to what they are, what they stand for. As a consequence they are not seen as credible and create limited value.

Outputs

Our checkup analysis delivers a rating grade for your brand’s actions and commitments based on your « brand purpose » and values. Clearly find what is consistent and efficient in your actions. What you must pursue and what you should stop.

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Ayelight helps you define your

Brand’s Societal Singularity

Why?

Your brand stand for something and got strong values but what about your competitors? Are they commiting on the same fields as you are? How are they engaging and acting? Do your brand differentiate from them?

Outputs

An evaluation of your brand’s societal actions compared to your core competition. Recommendation axis to develop a singular and well positioned societal strategy.

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Ayelight helps you define you

Brand’s Societal Causes

Why?

Brands are usually engaging through their corporate’s commitments on a high level. People may think corporate speeches are impersonal and intangible. Brands’ societal commitments need to be more human

Outputs

Our analysis focuses on translating your corporate values into human language. We make your commitments grounded to people’s lives by transforming it into real and concrete causes to embrace.

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